Google Ads vs SEO: Where Should Your First Marketing Dollar Go?

Ads bring leads this week, SEO compounds over months. The right answer depends on your cash flow and how competitive your market is.

Google Ads put you at the top of results today, but the leads stop when the budget stops.

SEO takes 3 to 6 months to build, then keeps sending leads without paying per click.

For most service businesses we start with a small, tightly tracked ads campaign while SEO builds in the background.